Magazine industry overview

Magazine industry overview.

The biggest consumer magazine publishers are Bauer, publishing up to 25% of magazines, IPC, publishing up to 20%, other publishers such as BBC magazine and National Magazine publish 7-8% of magazines.

Today in the UK, there are over 3,200 different consumer titles and 1.4 billion magazines being sold each year. 85% of the population reads a magazine and they spend £2 billion on magazines annually.

There are more than 8000 titles published in Britain which can be categorised as, consumer, business/trade, customer magazines, staff magazines, newspaper supplements, part works, and academic journals, which have their own target audience.

IPC media makes over 60 iconic media brands, and creates multiple platforms, across print, online, mobiles, tablets and events. As the UK’s leading consumer magazine publisher they engage with over 26million UK adults – almost two thirds of UK women and 42% of men.

IPC’s magazines that are aimed at men include: Nuts, Rugby world, ShootingUK and world soccer. Magazines aimed at women include: Woman’s weekly, Beautiful Kitchens, Chat and Essentials.

IPC have different divisions such as:

IPC connect: IPC Connect is IPC Media's mass market women's division with a range of brands that provide powerful reach. Connect's magazines are read by 9.4 million mass market women, which equates to 49% of all mass market women, while its digital brands reach over 5.3 million unique users and deliver 35 million page impressions every month. Connect's audience is highly valuable and responsive, responsible for the vast majority of UK purchasing decisions.

IPC Inspire: IPC Inspire is IPC’s men’s divison. Its portfolio of 38 brands covers a huge spectrum of interests and includes famous names from Country Life and The Field, to Nuts and NME.

Future plc is an international media group, founded in 1985 with one magazine, today they have operations in the UK, US and Australia creating over 200 specialist publications, apps, websites and events. Future plcis the No.1 technology publisher in the UK.

Future plc’s magazines are mainly aimed at males aged from teens to adults (20-30 year olds) and include magazines such as Xbox 360, Classic Rock, Playstation and Mountain Biking UK.